![FLX vs. BTC](https://cdn.sanity.io/images/wtkf8085/production/012d66a95a2b3f10a31adb4d1a72ace863df77e3-6400x4000.png?w=3200&h=2000)
Extending the Behind the Meter project, this informative website and campaign uses a simple, straightforward design language to compare and contrast discrepancies between two industries in New York's Finger Lakes region: wine & grape agritourism vs. cryptocurrency mining.
It's also an exploration in graphical persuasion/polemics, prompting the Governor of the state of New York to sign a bill calling for a moratorium on new cryptocurrency mining development.
According to Stuart Walker, “the tacit expression of values and the assertion of a position are fundamental to both technological development and the discipline of design, and are therefore, critical characteristics of design practice.”
![](https://cdn.sanity.io/images/wtkf8085/production/a5d170783bf9efbeeb633efe5d6cc3604c169c3e-3200x3200.png?w=1600&h=1600)
![](https://cdn.sanity.io/images/wtkf8085/production/302f8d08ebdafae763d906241f7c6284d3f97903-3200x3200.png?w=1600&h=1600)
![](https://cdn.sanity.io/images/wtkf8085/production/4e95c028f029740a54725835b978f00774be6a38-3200x3200.png?w=1600&h=1600)
![](https://cdn.sanity.io/images/wtkf8085/production/31a5800b56f30158a8a5aa414ceb44c48528f774-1603x1109.png?rect=0,54,1603,1002&w=1600&h=1000)
![](https://cdn.sanity.io/images/wtkf8085/production/5bae3387f2f99f9703c5168a66279f05544ff914-1787x1189.png?rect=0,37,1787,1117&w=1600&h=1000)
Event at the Finger Lakes Welcome Center, Geneva, NY. June 2022.
![](https://cdn.sanity.io/images/wtkf8085/production/18b286950aa01807c529a8d5050ef09cb321116a-1189x1674.png?rect=0,94,1189,1486&w=1600&h=2000)