Extending the Behind the Meter project, this informative website and campaign uses a simple, straightforward design language to compare and contrast discrepancies between two industries in New York's Finger Lakes region: wine & grape agritourism vs. cryptocurrency mining.

It's also an exploration in graphical persuasion/polemics, prompting the Governor of the state of New York to sign a bill calling for a moratorium on new cryptocurrency mining development.

According to Stuart Walker, “the tacit expression of values and the assertion of a position are fundamental to both technological development and the discipline of design, and are therefore, critical characteristics of design practice.”

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Event at the Finger Lakes Welcome Center, Geneva, NY. June 2022.